072 The Guest Show | It’s Takes More Than Just Showing Up w. Mitch and Katherine Iverson

Feb 18, 2021

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Welcome back to Episode 72 of The Active Life Podcast. Today on The Guest Show we have Mitch and Katherine Iverson, owners of Principia Fitness. In the last 18 months, they have nearly tripled the revenue for their gym. On this episode we talk about the things that they did in order to live the lifestyle they want to live.


In this episode we discuss;

  • How Katerine went from being a full time teacher to full time coach
  • How Mitch went from athlete to coach
  • Simple things done well
  • Charging members appropriately 
  • Additional revenue streams
  • How impossible things are being done by people like you



Connect with Mitch and Katherine

Website: www.PrincipiaFitness.com 

Instagram: @principiafitness

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Dr. Sean @DrSeanPastuch
Active Life Professional @activelifeprofessional