Part 2 of 3
If you are reading this after reading part 1, I commend you, you have a growth mindset and are willing to consider that there might be a better way and that if you learn it, you might be better for it. Make no mistake about it, that makes you rare. Most people who read part 1 of this 3 part series will likely stop there. Parts 2 and 3 are too uncomfortable for them because they are already anticipating the future pain of putting thought to action, as you know, growth can be painful. The fact that you are still here is almost all that you need to know to be sure you can pull this off.
I want to start by diving into the questions that I thought you might be having towards the end of part 1.
Some of the questions that are probably circling around in your head right now are:
Here is how you do it in just 5 steps:
Of course there are details to each of these steps, but the steps are simple, just not easy. When you innovate your model to the hybrid group plut personal training, you will be able to keep everything that was great about your gym before you innovated. You will be able to keep all of your program design clients and all of your personal training clients as members of your gym, what you are going to find is that many if not most of them are going to opt into your core offering, the hybrid group plus personal training.
What are some of the reasons that this hybrid group class will be better for your members than working with you one on one or getting a complete program design made just for them?
The benefits of moving your gym model from an individual design and personal training only to a hybrid group class that includes both are abundant.
You already know how hard it is to explain to people the value of one on one program design and one on one personal training, all for the opportunity to find yourself trapped by your own marginal success. CrossFit, Orange Theory, Fit Body Bootcamp, Burn Boot Camp, F45, are all companies who tell the market that they are just like personal training but at a fraction of the price. You know this isn’t true, but your prospective customers do not. Your members do not understand how to refer their friends, and you are swimming upstream in crowded waters selling fitness like everyone else. You think that your key differentiator is that you do it better than them. Spoiler alert, you probably do, the only problem is that people don’t care if you are the best at delivering fitness, their interest in purchasing fitness comes with contingencies like but not limited to; experience, fun, socialization, consistency.
Once you decide that you don’t need to give everyone the absolute best fitness programming in the world because you understand that they actually don’t even value it (which is why it’s so hard to grow your business), you can begin to offer your clients the best fitness program in the world that they want, need, and will pay premium money for.
If you flip your model to the hybrid class that was described above, you can have the best of all worlds.
In part 3 of 3 in this series I am going to dive into the mechanics of the hybrid group plus personal training model. I’m going to tell you exactly how it works, exactly how to price it, and exactly how to staff it.
From here forward, I’m going to call it “The Active Life Model”.
Part 3 is coming your way tomorrow!