Let's be direct. Owners of gyms large and small have been discussing de-affiliation from the CrossFit brand for some time, whether as a protest over the changes at CrossFit HQ or because a lack of perceived value provided for the affiliation fee. This topic has been thrust back into the spotlight following a series of comments and tweets by their founder and CEO Greg Glassman and a huge wave of affiliates have announced their intentions to leave the brand.
But what next? We're not weighing in at all whether it is good or bad to stay or leave the CrossFit brand. What we're discussing is what you need to know to create your own brand, and the inherent challenges included in that. We've boiled this down to five steps that you can make a real plan with. If you love this episode we've built a full online course that will serve as a guide to rebranding. Get the course here.
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