027 Turning Pro - How Trainers Should Set Rates

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Are you a coach who is still making 4/9th for a personal training session without explanation from your boss? Are you a gym owner paying your employees 4/9ths just because you were told that was the ratio to use?

If you are still choosing your training rates based on an arbitrary number, chances are it is costing you more time and energy to fill your time slots.

In this episode Larry and Dr. Sean breakdown the math to set your floor and ceiling price based on your geographic location. We talk about setting expiration dates and design packages to create urgency, retain clients and most importantly, make more money.

5:00 - Setting your price
10:00 - You have to pay to play
15:00 - Filling your schedule
20:00 - Cost to the gym
25:00 - Navigating the splits

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Dr. Sean @DrSeanPastuch
Larry...

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A Better Model For Burnt Out Gym Owners

Uncategorized May 22, 2020

If you ever wanted to convert your individual design and personal training studio to small group, this is your chance, and this is how to do it.




Part 1 of 3

 

Individual design and personal training studios are a great business model for people who want the income of a personal trainer with the autonomy of a business owner. That’s about where the model caps out. If you are an owner of a studio like I’m describing here, you have seen the outliers who prove what I’m saying to be untrue, remember, there are always outliers, if you’re reading this it’s unlikely you’re one of them, and it’s time to challenge your dogma. 

 

The individual design and personal training model has some major benefits in that you get to set your own rules, work with dedicated clients, and get industry leading results for them. The problem is that running a gym in this model is exceedingly difficult to grow a staff in, and because of that you will likely...

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026 Turning Pro | How many intro sessions are right for your client

 

(Please note, this episode was recorded before COVID-19, ah.... simpler times)

Are you a coach or gym owner who is still trying to find that *magical number* of 1-on-1 sessions your new members need before going into a class setting? Are you afraid to tell a new member that they need 10, 15 or even 20 sessions with you prior to jumping into the group?

In our experience when we talk to most gym owners who are resistant to selling 1-on-1 sessions to a new client, the main concern is not that people don’t need it, but that they fear people won’t want or buy it. 

In today’s episode Larry and Dr. Sean give you a formula to implement in your gym today to determine a custom number of 1-on-1 sessions for each client. We discuss the questions to ask in order to reduce the likelihood of injury and how you can use these tools as a selling point to increase competence and create a safer training environment.

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025 | Tactics for Success - The Business Building Hierarchy, Pt. 5

 

The tactics are the top of the pyramid for your business; tactics are the skill and the techniques to deliver beliefs, habits, communication and the service.

If you have not yet created the stable base for The Business Building Hierarchy, head back to episode 21 on Turning Pro and start from Part 1 on creating your beliefs.

Some tactics will work, other tactics will fail but the number one thing you must always do is find the one that aligns with your values.

In this episode, Dr. Sean outlines a tactic you can implement for your gym that will be a “win-win-now”. This means that not only will your business win, but the community you are serving wins and you can get results, now.

Podcast Resources:


Are you ready to Turn Pro?
Download the free pdf that goes with this podcast at https://www.activelifeprofessional.com/podcast

Connect with us!
Dr. Sean @DrSeanPastuch
Active Life Professional @activelifeprofessional

4:30 - Win, win, now
10:00 - Providing value
15:00 - Community...

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024 | Designing your Service - The Business Building Hierarchy, Pt. 4

 

What service would you provide if money was not part of the equation, at all?

Most gyms didn’t start their business because they we’re looking to make money, yet most of the decisions that gyms make are guided by money. Services are created based on a dollar amount instead of being based on what a client needs to do in order to be successful and what that would cost.

Without understanding your beliefs, creating habits and communicating your message The Service doesn't really matter. If you haven’t listened to parts 1 through 3 of Business Building Hierarchy go back to episode 21. In this episode, Dr. Sean talks about designing your service, providing the right service for the individual and how you can create personalized results faster and more sustainably for the price you feel good about. At the end of this we want you to be confident about how to sell solutions, not time.

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The Guest Show with Tony Blauer | Understanding Fear during the Corona Virus

 

Listen to the whole episode by subscribing here

Tony Blauer is back on the Active Life Podcast for another great conversation with Dr. Sean Pastuch.  

Here, Dr. Sean and Tony discuss how fear can paralyze people, now more than ever, and actionable strategies to help break the fear loop.  The lessons from today's episode can help you in so many different place: whether dealing with the anxiety of COVID-19, getting through a tough negotiation, or taking the leap on a new opportunity.

Like Tony says, if you change your relationship with fear, you change your mind.

Podcast Resources:
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Download all podcast pdfs here:
https://www.activelifeprofessional.com/podcast

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Website: www.blauerspear.com
Instagram: @tonyblauer

Connect with us!
Dr. Sean @DrSeanPastuch
Active Life Professional @activelifeprofessional

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The Gym Owner Guide to Reopening During COVID-19 | The New Normal

We've put together two assets to help you reopen your gym or training business following the corona virus pandemic.  We want to emphasize that you will need to create your own unique plan to get your business operational, and to use the resources we're providing as a guide only to create a roadmap for you.

To get this free content, just follow the two links below.  No strings attached.

Reopening after COVID-19 Best Practices Guide

Return to CrossFit Programing Guide

How will you reopen your business?  How will you manage the risk of corona virus in your space and help keep your clients safe?  Please comment below and let us know.

Would you like to know more?  Make sure to subscribe to our podcast by hitting the Podcast button on our top navigation bar and follow us on instagram @activelifeprofessional.

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The Guest Show | Joe De Sena, founder of the Spartan Race

 

While most businesses are sheltering in place hoping to survive the Coronavirus pandemic, Joe DeSena, the owner of Spartan Race is gearing up to give away 100,000,000 entries for obstacle courses around the world. Yes you read that correctly, one-hundred million.

Contrary to what you may think, this bold-move is not chump change to Joe or the Spartan business, but he is so passionate about getting people off the couch that to him this isn’t just a statement, it's necessary.

In this episode of The Guest Show, you get a true glimpse of how Joe is dealing with the global shutdown of Spartan Races in real-time and the mindset he is using to get through the day-to-day. He also tells us what led to his decision to give away 100 million Spartan Race entries and how he hopes to impact the future of small gyms around the world.

Podcast Resources:
Are you ready to Turn Pro?
Download all podcast pdfs here:
https://www.activelifeprofessional.com/podcast

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Website:...

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023 | Communication - The Business Building Hierarchy, Pt. 3

 

Communication is a vital step to your business; if you have the greatest solution to weight loss or getting someone out of pain without the effective message to reach your target audience, you will struggle to be successful.

The last 2 weeks we’ve covered developing beliefs and building your habits to success; if you haven’t listened to these two episodes stop now and listen to episode 21 and 22 of Turning Pro.

In this episode, Dr. Sean gives you actionable steps to express your message with clear intent. We cover how to efficiently describe your clients' problems, relating to your audience and communicating what the journey will look like.

Podcast Resources:
Are you ready to Turn Pro?
Download the free pdf that goes with this podcast at https://www.activelifeprofessional.com/podcast

Connect with us!
Dr. Sean @DrSeanPastuch
Active Life Professional @activelifeprofessional

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022 | Habits - The Business Building Hierarchy, Pt. 2

 

What do you most need right now so that your business can be successful?

This is one of the many questions that will impact the habits that you require to build or break in order to create a successful business. In this episode, Dr. Sean gives actionable steps to ensure that your habits are in-line with your beliefs. Grab a pen because you will need to take notes for this one!


Podcast Resources:
Are you ready to Turn Pro?

Connect with us!
Dr. Sean @DrSeanPastuch
Active Life Professional @activelifeprofessional

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