The Unspoken Danger of Going Back to the Gym

People are going to get hurt when restrictions are lifted and everyone is allowed to return to the gym. The good news is that you can be back in your gym on day one, and you don’t have to be one of them.

You joined your gym to get in great shape so that you could live a long time, look great naked, be desirable, have self confidence, and feel amazing. When the gym got taken away from you, it’s likely that you realized you can still accomplish all of those things without the gym, and yet, we all want to get back to it as fast as possible. Why? Because the gym, the CrossFit gym in particular delivers far more than all of those things. It offers a social outlet and membership to a tribe. It is important that you remember this when you go back. Here’s why.

Think back to your first CrossFit workout ever. You probably didn’t know how to work through the discomfort yet. You had no idea how hard you could push yourself, and you didn’t understand the value of...

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021 Turning Pro | What problem does your business solve?

 

What kind of business do you want to be?

Now ask yourself, does that align with the kind of business that you are running?

We see many gyms making the mistake of falling prey to the latest social media tactic before they even know the purpose of their message. If you’ve never sat down and figured out what problem you solve as a business and why you are unique in solving it, then your vision is muddy. 

In this episode, Dr. Sean walks you through an exercise he personally uses to audit himself and the business regularly. We give you the 3 questions you need to answer in order to create a clear message and differentiate yourself from the gym down the street. If you find that you are still chasing the top of the pyramid to increase your revenue and you're tired of utilizing “next hottest trend” then we urge you to revisit your business foundation.

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020 Turning Pro | Why Fear Mongering Doesn't Work

 

Are you a coach or business owner in the market for a new product or service but don't know if it's right for you?  Are marketers barraging you with scary ads about the state of the economy or the dangers of the COVID-19 outbreak?  Are you not sure who to believe?  In this episode we go deep into understanding buying decisions, and how you can be confident the choices you make will bring you closer to your goals.

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Are you ready to Turn Pro?
Download free content @

https://www.activelifeprofessional.com/podcast

Connect with us!
Larry Gaier @larry_thehuman
Dr. Sean @DrSeanPastuch
Active Life Professional @activelifeprofessional

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019 Turning Pro | Lead with Confidence

Uncategorized Apr 03, 2020

The sky if falling.  Business are closing doors left and right.  You're DOOMED.

....

Sound familiar?  In this time of extreme uncertainty, the lowest common denominator for marketing is fear-based.  Dr. Sean Pastuch and Larry Gaier discuss why Active Life never uses fear-based tactics to sell and market its products and services and why you shouldn't either.

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Are you ready to Turn Pro?

Head to activelifeprofessional.com/podcast to get more episodes and exclusive content

Connect with us!
Larry Gaier @larry_thehuman
Dr. Sean @DrSeanPastuch
Active Life Professional @activelifeprofessional

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018 Turning Pro | Why Coaches Need to Work Harder Than Ever

 

Here at Active Life, we want to provide you with actionable, timely content that will help you and other fitness professionals get through this period of intense uncertainty. 

Right now we're speaking to coaches.  What if we told you, you need to be working harder than you ever have, right now, even though your gym has been temporarily closed?. You may or may not know just how much your gym owner is already doing for you and your community just to ensure there is a gym to come back to, and now is the time for you to step-up, and make yourself more valuable to your gym owner than you've ever been before. 

Podcast Resources:

Are you ready to Turn Pro?
Download free content @

https://www.activelifeprofessional.com/podcast

Connect with us!
Larry Gaier @larry_thehuman
Dr. Sean @DrSeanPastuch
Active Life Professional @activelifeprofessional

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017 Turning Pro | Retention is King

 

Here at Active Life, we want to provide you with actionable, timely content that will help you and other fitness professionals get through this period of intense uncertainty. 

If you're a gym owner, you're learning - whether intentionally or not - that retention is the single most important thing in your gym.  On this episode, Dr. Sean talks about retention, what you can do about it, and what you can learn going forward for your gym.

Podcast Resources:

Are you ready to Turn Pro?
Download free content @

https://www.activelifeprofessional.com/podcast

Connect with us!
Larry Gaier @larry_thehuman
Dr. Sean @DrSeanPastuch
Active Life Professional @activelifeprofessional

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016 Turning Pro | How You Will Get Through This

 

Here at Active Life, we want to provide you with actionable, timely content that will help you and other fitness professionals get through this period of intense uncertainty. 

As we contend with the current crisis we want you to remember to live in the moment and learn the lessons you need to learn during this time.  Dr. Sean talks about the unsustainable week and how this exercise could be perfect for you now.

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Are you ready to Turn Pro?

Connect with us!
Larry Gaier @larry_thehuman
Dr. Sean @DrSeanPastuch
Active Life Professional @activelifeprofessional

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014 Turning Pro | How this might be Your BIGGEST Opportunity

Uncategorized Mar 28, 2020

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Here at Active Life, we want to provide you with actionable, timely content that will help you and other fitness professionals get through this period of intense uncertainty. 

A lot of people right now are not making what they thought they should be making.  Their gyms are closed, their 1-on-1 sessions are canceled, and even their 9-5s are shut down.  What do you do now with your resources to get the greatest payout?  Dr. Sean talks through his process following Hurricane Sandy - a devastating  event that destroyed his gym, practice, and home - but actually became the catalyst for creating Active Life.  How will you turn this moment into an opportunity?

Podcast Resources:

Are you ready to Turn Pro?
Download free content @

https://www.activelifeprofessional.com/podcast

 

Connect with us!
Larry Gaier @larry_thehuman
Dr. Sean @DrSeanPastuch
Active Life Professional @activelifeprofessional

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Weekly Wednesday Zoom Call 2020-03-25

Uncategorized Mar 27, 2020
 

With Dr. Sean Pastuch, John Swanson, Rachel Balkovec and Ken Andrukow.

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The Guest Show with Stu Brauer of WTF Gym Talk

Are you an entrepreneur trying to balance “I love my business” with “but my family gets in the way of it”? We know it feels uncomfortable to say it outloud however it's the truth that many small business owners feel.

This topic is a bit different than our usual content but we know that a large number of our listeners may be struggling with juggling long hours at work and finding energy at the end of the day.

In this episode, Stu Brauer (WTF Gym Talk) candidly speaks about the factors that led to his recent divorce, how he and his wife are still living amicably and the conversations that were leading up to the decision to split. We cover topics like when it’s time to seek counseling (it’s not when you think), establishing expectations with your significant other and living your truth in order to be fulfilled in life and business.

If you’ve listened to Stu speak you know that he brings the realness without apology. We respect Stu so much for...

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