011 Turning Pro | When to say ‘No’ to that client


What if we told you that you can turn people AWAY and make MORE money in the process? If you are a coach that is taking on every single client that comes your way, there is a good chance you are doing one or two of these people a disservice.

What do we mean by this?

If you have even one client that makes you drag your feet in the morning you could be doing a better job.

In this episode we discuss how it is possible to be both effective for, and completely fulfilled by, your clients. Larry and Dr. Sean breakdown when and why it is essential to say ‘No’ to a client that is not a good fit. We discuss creating your ideal client, building trust and negotiating power by being transparent and when you should refer to another coach.

If you truly want to help everybody you meet, get ready to expose yourself and turn some people away!

Podcast Resources:

Are you ready to Turn Pro?

Download the free pdf that goes with this podcast at https://www.activelifeprofessional.com/podcast


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You're a Leader, it's Time to Lead

dr. sean zoom Mar 15, 2020

This is a recording of the Active Life Zoom Call on 13 March 2020.

Sign up here and we'll remind you by email about each Wednesday's call.

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010 The Guest Show | Joelle Cavagnaro

Uncategorized Mar 12, 2020

Are you someone who has been day dreaming of leaving your 9-to-5 for a career path blazed by your passion? 

Do you find yourself working for someone but thinking to yourself… ‘I could do this better’?

Are you wondering how to know when it's time to leave your safe job for the uncertain future of a potential career that you would love?

Today’s guest started off pursuing her career as a physical education teacher before she made the leap to running her own successful 1-on-1 nutrition coaching business and gaining the trust of her 44k plus Instagram followers. Joelle Cavagnaro (better known as Joelle Samantha) is crushing the exercise and nutrition industry and she’s bringing all of her learned experiences along today to help you acquire the skills to do the same. 

We discuss what it was like juggling school and a career, how she knew that she could do the job better than her boss and when it was time to bet on herself. We also breakdown how to...

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009 Turning Pro | How to Sell an Idea to Your Boss

Get the podcast here

Are you a coach who constantly comes up with great ideas?

This is something that we face with many coaches 

What do we do when a coach has an idea but it gets turned down by the biz owner?

How can a staff member successfully present something to a biz owner?

How do we qualify a good idea from a bad one?

How do we come up with a way to execute it?

What you likely didn’t do:

Demonstrate the work you’ve done

Treat it like a business meeting (not approaching them in the hallway)

Provide context to your understanding of the risk

Podcast Resources:

Are you ready to Turn Pro?

Download the free pdf that goes with this podcast at https://www.activelifeprofessional.com/podcast

Connect with us!

Larry Gaier @larry_thehuman

Dr. Sean @DrSeanPastuch

Active Life Professional @activelifeprofessional

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008 The Guest Show | Coach like you mean it with Chuck Bennington


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Do you want the free content that goes along with this episode?  Click here to claim it!

At Active Life, we believe that being a coach who cares is the floor not the ceiling. This means giving a F^&* is a non-negotiable and an absolute must as the forefront of your business. 

Caring is a vital step to professionalizing the coach and we dare you to find someone more passionate than today’s guest about this exact topic. Chuck Bennington is an entrepreneur and coach, CrossFit OG and former affiliate owner. You may recognize him from social media breaking down complex movements like the muscle-up or teaching coaches tactical application as a staff member for The Gymnastics course (formerly named CrossFit Gymnastics). 

In this episode we cover everything from identifying your ideal client to knowing when to turn someone away (Hint: you should be turning some people away). We breakdown the must-haves for ensuring client referrals,...

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007 Turning Pro | How to know if working at the right gym with Larry Gaier & Dr. Sean

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Do you want the free content that goes along with this episode?  Click here to claim it!

Are you a coach who is wearing multiple hats at your gym in order to make ends meet? Does your paycheck look like a menu of miscellaneous duties adding up to create a dollar amount that still leaves you barely scraping by? 


Are you a gym owner who is still using the 4/9’s model without truly understanding what it means for you and your employees? 


If you answered yes to any of these questions, it may be time to re-evaluate your situation.


In this episode of Turning Pro, Larry and Dr. Sean breakdown how to know if you are in the right gym. They unpack how to negotiate your cut of 1-on-1 sales, determining if the work is worth the pay and valuing your energy expenditure. Plus, Dr. Sean discusses putting your ego aside as a business owner and being OK with your employees making more money than you do. If you are a coach or a gym...

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006 The Guest Show | Personal trainer to multi-million dollar brand with Randall Pich

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Are you struggling to turn your “passion” into a business that can support you both financially and emotionally? 

Today’s guest went from creating screen prints at 16 years old to inspiring people worldwide with his brand. Randall Pich is a CEO and entrepreneur who has made his way by going full-on in everything he does. At a young age, he learned how to turn his passion into profit which eventually taught him how to flip $300 into millions. Not only is he crushing it for himself and his multiple businesses, he regularly shares his process of how-to create on a budget with his thousands of followers (make sure to watch the video below). 


In this episode Randall takes us through the timeline of going from one personal training client to making money “overnight”. We also discuss when it’s time to turn a personal...

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005 Turning Pro | The 4 Pillars to get a ‘YES’ from a sales pitch with Larry Gaier & Dr.Sean


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Do you want the free content that goes along with this episode?  Click here to claim it!

How confident are you that the product you are selling will solve your client’s problem? 

How well do you truly understand your client's goal?

These are only a few of the questions you must be able to answer in order to earn the trust your client needs to give you a ‘YES’ without hesitation.


Today we are piggy-backing off of our last Turning Pro episode; if you haven’t listened to Coaches guide to sleaze-free selling, make sure to go back to episode 003. On this episode of Turning Pro, we discuss the 4 Pillars you absolutely need in order to gain trust and get a firm ‘YES’ from a client. We talk through developing certainty and building confidence with your client, how to communicate the value of your product and building a solid foundation to keep asking, even when the answer is no.


Podcast Resources:

Are you...

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What Real Gyms are Saying about the Pro Path


With two cohorts of gyms in our Active Life Pro Path the results are  pouring in. 

Listen to what some of these gym owners and coaches are saying while still in the early phases of this year-long program.

  • "The additional money I've made since starting the Pro Path has kinda already paid for it and we're only in the second quarter of it." 
  • "I went from coaching 6 classes per day 5 days per week. Now I coach 3 classes every other day." 
  • "...we broke through a ceiling we had been stuck at for 2 years."
  • "Every time we come it's just knowledge bombs."
  • "The mindset shift was huge." 
  • "It was probably the best avenue for providing careers for my coaches." 
  • "This is the whole gamut. This is everything."



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004 The Guest Show | Gaining the trust of doctors as a coach with Dr.Nick, MD


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It is no secret that most of society puts their primary trust into medical doctors' opinions. At Active Life, we believe that the healthcare clinic of the future is the gym and the healthcare provider of the future is the coach; we also know how important it is to have the support and respect of medical providers to back you up.

Would you feel confident asking a local doctor to refer his patients to your gym? What do you think it would take for that doctor to do so? Do you believe that you have the trust and respect from the local medical community near you?

In this episode we talk to Dr. Nick, MD aka The Fittest Doc, about his contribution to CrossFit and the medical community nation wide as a doctor with SteadyMD. Dr. Nick is not your average MD; as a black belt in taekwondo, a CrossFit Level 1 Coach and the ability to throw around a heavy barbell, Dr. Nick is no...

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