The Guest Show | Joe De Sena, founder of the Spartan Race

 

While most businesses are sheltering in place hoping to survive the Coronavirus pandemic, Joe DeSena, the owner of Spartan Race is gearing up to give away 100,000,000 entries for obstacle courses around the world. Yes you read that correctly, one-hundred million.

Contrary to what you may think, this bold-move is not chump change to Joe or the Spartan business, but he is so passionate about getting people off the couch that to him this isn’t just a statement, it's necessary.

In this episode of The Guest Show, you get a true glimpse of how Joe is dealing with the global shutdown of Spartan Races in real-time and the mindset he is using to get through the day-to-day. He also tells us what led to his decision to give away 100 million Spartan Race entries and how he hopes to impact the future of small gyms around the world.

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