Chriss Smith is a former Navy SEAL with more than 12 years experience in the SEAL Teams and other Special Mission Operations and owner and co-founder of Trident Athletics in Alexandria, Virginia.  Chriss has seen leadership of every type through his experiences and has identified the important of being self-aware as paramount.  

On this episode, Dr. Sean and Chriss get into it and by the end we hope you'll be able to look at your own coaching and leadership in a whole new way.

Find more from Chriss @tridentmindsetofficial and @tridentathletics

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@drseanpastuch

(Please note, this episode was recorded before COVID-19, ah.... simpler times)

Are you a coach or gym owner who is still trying to find that *magical number* of 1-on-1 sessions your new members need before going into a class setting? Are you afraid to tell a new member that they need 10, 15 or even 20 sessions with you prior to jumping into the group?

In our experience when we talk to most gym owners who are resistant to selling 1-on-1 sessions to a new client, the main concern is not that people don’t need it, but that they fear people won’t want or buy it. 

In today’s episode Larry and Dr. Sean give you a formula to implement in your gym today to determine a custom number of 1-on-1 sessions for each client. We discuss the questions to ask in order to reduce the likelihood of injury and how you can use these tools as a selling point to increase competence and create a safer training environment.

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The tactics are the top of the pyramid for your business; tactics are the skill and the techniques to deliver beliefs, habits, communication and the service.

If you have not yet created the stable base for The Business Building Hierarchy, head back to episode 21 on Turning Pro and start from Part 1 on creating your beliefs.

Some tactics will work, other tactics will fail but the number one thing you must always do is find the one that aligns with your values.

In this episode, Dr. Sean outlines a tactic you can implement for your gym that will be a “win-win-now”. This means that not only will your business win, but the community you are serving wins and you can get results, now.

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Dr. Sean @DrSeanPastuch
Active Life Professional @activelifeprofessional

4:30 - Win, win, now
10:00 - Providing value
15:00 - Community...

What service would you provide if money was not part of the equation, at all?

Most gyms didn’t start their business because they we’re looking to make money, yet most of the decisions that gyms make are guided by money. Services are created based on a dollar amount instead of being based on what a client needs to do in order to be successful and what that would cost.

Without understanding your beliefs, creating habits and communicating your message The Service doesn't really matter. If you haven’t listened to parts 1 through 3 of Business Building Hierarchy go back to episode 21. In this episode, Dr. Sean talks about designing your service, providing the right service for the individual and how you can create personalized results faster and more sustainably for the price you feel good about. At the end of this we want you to be confident about how to sell solutions, not time.

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While most businesses are sheltering in place hoping to survive the Coronavirus pandemic, Joe DeSena, the owner of Spartan Race is gearing up to give away 100,000,000 entries for obstacle courses around the world. Yes you read that correctly, one-hundred million.

Contrary to what you may think, this bold-move is not chump change to Joe or the Spartan business, but he is so passionate about getting people off the couch that to him this isn’t just a statement, it's necessary.

In this episode of The Guest Show, you get a true glimpse of how Joe is dealing with the global shutdown of Spartan Races in real-time and the mindset he is using to get through the day-to-day. He also tells us what led to his decision to give away 100 million Spartan Race entries and how he hopes to impact the future of small gyms around the world.

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Communication is a vital step to your business; if you have the greatest solution to weight loss or getting someone out of pain without the effective message to reach your target audience, you will struggle to be successful.

The last 2 weeks we’ve covered developing beliefs and building your habits to success; if you haven’t listened to these two episodes stop now and listen to episode 21 and 22 of Turning Pro.

In this episode, Dr. Sean gives you actionable steps to express your message with clear intent. We cover how to efficiently describe your clients' problems, relating to your audience and communicating what the journey will look like.

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Download the free pdf that goes with this podcast at https://www.activelifeprofessional.com/podcast

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Dr. Sean @DrSeanPastuch
Active Life Professional @activelifeprofessional

What do you most need right now so that your business can be successful?

This is one of the many questions that will impact the habits that you require to build or break in order to create a successful business. In this episode, Dr. Sean gives actionable steps to ensure that your habits are in-line with your beliefs. Grab a pen because you will need to take notes for this one!

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Dr. Sean @DrSeanPastuch
Active Life Professional @activelifeprofessional

What kind of business do you want to be?

Now ask yourself, does that align with the kind of business that you are running?

We see many gyms making the mistake of falling prey to the latest social media tactic before they even know the purpose of their message. If you’ve never sat down and figured out what problem you solve as a business and why you are unique in solving it, then your vision is muddy. 

In this episode, Dr. Sean walks you through an exercise he personally uses to audit himself and the business regularly. We give you the 3 questions you need to answer in order to create a clear message and differentiate yourself from the gym down the street. If you find that you are still chasing the top of the pyramid to increase your revenue and you're tired of utilizing “next hottest trend” then we urge you to revisit your business foundation.

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Are you a coach or business owner in the market for a new product or service but don't know if it's right for you?  Are marketers barraging you with scary ads about the state of the economy or the dangers of the COVID-19 outbreak?  Are you not sure who to believe?  In this episode we go deep into understanding buying decisions, and how you can be confident the choices you make will bring you closer to your goals.

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Larry Gaier @larry_thehuman
Dr. Sean @DrSeanPastuch
Active Life Professional @activelifeprofessional

Here at Active Life, we want to provide you with actionable, timely content that will help you and other fitness professionals get through this period of intense uncertainty. 

Right now we're speaking to coaches.  What if we told you, you need to be working harder than you ever have, right now, even though your gym has been temporarily closed?. You may or may not know just how much your gym owner is already doing for you and your community just to ensure there is a gym to come back to, and now is the time for you to step-up, and make yourself more valuable to your gym owner than you've ever been before. 

Podcast Resources:

Are you ready to Turn Pro?
Download free content @

https://www.activelifeprofessional.com/podcast

Connect with us!
Larry Gaier @larry_thehuman
Dr. Sean @DrSeanPastuch
Active Life Professional @activelifeprofessional