Turning Pro 34 | The Problems Coaches Need to Learn to Solve

 

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We say it everyday at Active Life Professional: The Healthcare Clinic of the Future is the Gym, and the healthcare provider is the Coach.

What does that mean and why is that so important right now?

The fitness industry is changing.  The fitness industry NEEDS to change.  The longterm goal of Active Life is to facilitate that.  On this episode of the Podcast, Dr. Sean Pastuch lays out how the Active Life Gym model will work and why it needs to be the change.

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Turning Pro 032 | How to Rebrand Your Gym and Succeed

 

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Let's be direct.  Owners of gyms large and small have been discussing de-affiliation from the CrossFit brand for some time, whether as a protest over the changes at CrossFit HQ or because a lack of perceived value provided for the affiliation fee.  This topic has been thrust back into the spotlight following a series of comments and tweets by their founder and CEO Greg Glassman and a huge wave of affiliates have announced their intentions to leave the brand.

But what next?  We're not weighing in at all whether it is good or bad to stay or leave the CrossFit brand.  What we're discussing is what you need to know to create your own brand, and the inherent challenges included in that.  We've boiled this down to five steps that you can make a real plan with.  If you love this episode we've built a full online course that will serve as a guide to rebranding.  Get the course here.

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030 | Turning Pro - Understanding How to Get What You Want

 

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On this episode of the Podcast Dr. Sean and Larry talk about the future of Active Life and how as we constantly refine that picture to best help as many people as possible.  By the end of this episode we hope you are able to better determine what you need to get what you want.  A huge component of that too is understanding how big your dreams need to be and how you can plan to get there.

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Active Life Professional @activelifeprofessional
Larry Gaier @larry_thehuman

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028 Turning Pro | How to Communicate with Your Spouse with Kim Pastuch

 

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COVID-19 has thrown everyone's schedules and routines into chaos.  The kids are at home.  School is canceled.  There are stay-at-home orders, lockdowns, and furloughs.  

How do you communicate with your spouse / family / roommates during this uncertain time and how do you use the challenges of this unprecedented experience to build stronger bonds with those people?  Kim Pastuch has a few ideas for you all after having to do just that with Dr. Sean.  This is a special episode you're going to want to listen to with your partner.  Let us know how it goes.

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Active Life Professional @activelifeprofessional

Kim Pastuch @kimberlymarie425

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027 Turning Pro - How Trainers Should Set Rates

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Are you a coach who is still making 4/9th for a personal training session without explanation from your boss? Are you a gym owner paying your employees 4/9ths just because you were told that was the ratio to use?

If you are still choosing your training rates based on an arbitrary number, chances are it is costing you more time and energy to fill your time slots.

In this episode Larry and Dr. Sean breakdown the math to set your floor and ceiling price based on your geographic location. We talk about setting expiration dates and design packages to create urgency, retain clients and most importantly, make more money.

5:00 - Setting your price
10:00 - You have to pay to play
15:00 - Filling your schedule
20:00 - Cost to the gym
25:00 - Navigating the splits

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026 Turning Pro | How many intro sessions are right for your client

 

(Please note, this episode was recorded before COVID-19, ah.... simpler times)

Are you a coach or gym owner who is still trying to find that *magical number* of 1-on-1 sessions your new members need before going into a class setting? Are you afraid to tell a new member that they need 10, 15 or even 20 sessions with you prior to jumping into the group?

In our experience when we talk to most gym owners who are resistant to selling 1-on-1 sessions to a new client, the main concern is not that people don’t need it, but that they fear people won’t want or buy it. 

In today’s episode Larry and Dr. Sean give you a formula to implement in your gym today to determine a custom number of 1-on-1 sessions for each client. We discuss the questions to ask in order to reduce the likelihood of injury and how you can use these tools as a selling point to increase competence and create a safer training environment.

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025 | Tactics for Success - The Business Building Hierarchy, Pt. 5

 

The tactics are the top of the pyramid for your business; tactics are the skill and the techniques to deliver beliefs, habits, communication and the service.

If you have not yet created the stable base for The Business Building Hierarchy, head back to episode 21 on Turning Pro and start from Part 1 on creating your beliefs.

Some tactics will work, other tactics will fail but the number one thing you must always do is find the one that aligns with your values.

In this episode, Dr. Sean outlines a tactic you can implement for your gym that will be a “win-win-now”. This means that not only will your business win, but the community you are serving wins and you can get results, now.

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Dr. Sean @DrSeanPastuch
Active Life Professional @activelifeprofessional

4:30 - Win, win, now
10:00 - Providing value
15:00 - Community...

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024 | Designing your Service - The Business Building Hierarchy, Pt. 4

 

What service would you provide if money was not part of the equation, at all?

Most gyms didn’t start their business because they we’re looking to make money, yet most of the decisions that gyms make are guided by money. Services are created based on a dollar amount instead of being based on what a client needs to do in order to be successful and what that would cost.

Without understanding your beliefs, creating habits and communicating your message The Service doesn't really matter. If you haven’t listened to parts 1 through 3 of Business Building Hierarchy go back to episode 21. In this episode, Dr. Sean talks about designing your service, providing the right service for the individual and how you can create personalized results faster and more sustainably for the price you feel good about. At the end of this we want you to be confident about how to sell solutions, not time.

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The Guest Show | Joe De Sena, founder of the Spartan Race

 

While most businesses are sheltering in place hoping to survive the Coronavirus pandemic, Joe DeSena, the owner of Spartan Race is gearing up to give away 100,000,000 entries for obstacle courses around the world. Yes you read that correctly, one-hundred million.

Contrary to what you may think, this bold-move is not chump change to Joe or the Spartan business, but he is so passionate about getting people off the couch that to him this isn’t just a statement, it's necessary.

In this episode of The Guest Show, you get a true glimpse of how Joe is dealing with the global shutdown of Spartan Races in real-time and the mindset he is using to get through the day-to-day. He also tells us what led to his decision to give away 100 million Spartan Race entries and how he hopes to impact the future of small gyms around the world.

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023 | Communication - The Business Building Hierarchy, Pt. 3

 

Communication is a vital step to your business; if you have the greatest solution to weight loss or getting someone out of pain without the effective message to reach your target audience, you will struggle to be successful.

The last 2 weeks we’ve covered developing beliefs and building your habits to success; if you haven’t listened to these two episodes stop now and listen to episode 21 and 22 of Turning Pro.

In this episode, Dr. Sean gives you actionable steps to express your message with clear intent. We cover how to efficiently describe your clients' problems, relating to your audience and communicating what the journey will look like.

Podcast Resources:
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Download the free pdf that goes with this podcast at https://www.activelifeprofessional.com/podcast

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Dr. Sean @DrSeanPastuch
Active Life Professional @activelifeprofessional

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